Retail spaces are now more important than ever in initiating, driving and retaining client base. A retail space has to be less about product and more about creating a memorable, long -lasting and innovative experience which fashions a relationship between brand and consumer.
Technology in various guises provides the platform for this and audio visual in particular allows a totally immersive experience to be created. Uniquely shaped screens displaying curated, engaging signage content piques customers interests and provides a thrilling visual centrepiece.
Content can be individually tailored according to who and when that customer entered the store. Digital signage content is matched with products so directed and tailored content is shown on screens in close proximity to products when they are picked up / touched or activated.
Table-top touchscreens can show multiple variants of products in different sizes, colours or use case scenarios, further personalising content and engaging the customer. Even mirrors can be used to transfer content, engage customers and present a bespoke and personal experience by the integration of digital displays and proximity sensors. Audio, curated to elicit feelings of happiness, or chosen to provoke longer lasting visits needs to be projected clearly and to fill the space. Speakers can be hidden behind pictures or integrated into furniture or walls / ceilings to provide a seamless and clean aesthetic.
Digital POS units continue the customer journey of innovative digital usage and further engage the client, providing seamless control, interactivity and immersion into the brands projected ethos. Robust network infrastructure provides the perfect platform for both Audio Visual, Control and Security technologies to harmoniously co-exist.
The future of retail has to be immersive – to get people off couches and mobile devices takes a new level of creativity. To keep those same people coming back takes innovation, personalisation and uniqueness. Contact DWM today to discuss how we can change and shape your retail space into an exhilarating, immersive and innovative experience.
WYBOSTON LAKES HOTEL & SPA
Wyboston Lakes – Y-Spa
“It was a great step for us in both management and being able to offer our different services within the leisure industry.”
We are proud of the business relationships we have developed, and feel that it is our comprehensive and friendly service that has ensured that our customers have stayed loyal to us, and we thank them for their continued support.